10 Tips For Launching A Successful eCommerce Website

Creating an online store is simple. However, creating a successful eCommerce website requires a more complex approach, one that takes dedication, planning, and proper execution. Today we’ll share 10 tips for launching a successful eCommerce website for your brand.

Whether you are opening an online store as a side gig, or it’s part of your bigger business growth plan, understanding how you can build and run a successful online store is essential. You need to know where to start and how to manage the process of launching an effective site.

Luckily, nowadays, you don’t need a lot of money, time and technical expertise to launch an eCommerce website. You can use various online tools and platforms to get started with your online shop. However, focusing on developing your eCommerce website to be profitable and with a high-quality user experience should be your main goal.

Below are 10 crucial steps for a successful eCommerce store launch.

Selecting The Right Products To Sell

The first step is figuring out the right product to sell. Whether you’re selling multiple products on your online store or just one, developing a complete research process of your product and the right audience is a must. Moving on to an in-depth research of the competition, shipping costs, and pricing to start selling those products on your website should follow. We’ll talk more on research techniques and steps ahead.

Another great way to find profitable products is by analyzing what other eCommerce stores are selling. To find the right product line, you should check out online communities, trends and interests of people. One of the best ways to discover the right products for your online store is by going through various social media pages, blogs, sales reports and more in hopes of understanding current popular products.

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Selecting An eCommerce Platform

Your next step will be building an eCommerce website. Nowadays, there’s countless platforms where you can establish your store, so choosing the right one, with the right tools, which adapts to your business plan is key. You must know whether you want a self-hosted site or you want to use SaaS platforms. If you want to create a self-hosted website with complete control, then options like WordPress with WooCommerce or Shopify are at the top of the list.

These two platforms offer unlimited designs and enhanced functionality of your website, depending on your requirements. However, there are other platforms such as Wix, and Squarespace that can be an excellent choice for building an eCommerce website. Breaking down the functionalities, hosting power, and added features are just a few of the things you should consider when choosing the platform that fits your needs.

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Research Shipping Options And Costs

Most online stores face problems when it comes to shipping options and costs. Let’s face it, a high amount of products are profitable because of low shipping costs. If you are paying high shipping costs, then you will find it difficult to make your business profitable. Various shipping companies like FedEx and UPS already have pre-established costs depending on the weight of the product and its final destination. Choosing the right option for your delivery and shipping processes can be extremely beneficial for your online store.

The most essential part of running an online store is getting the final product to your customers safe and sound. Some online stores are already implementing the high cost of shipping onto their customers, adding a noticeable increase to the product’s final cost. This inadvisable practice can be fatal for your business and the general outlook of your brand.

Around 45% of customers don’t go through the checkout process after recognizing the higher shipping costs of the products. However, as an eCommerce store with shipping flexibility, lowering shipping costs and adjusting the price of the products is always a recommended choice. Offering a flat shipping fee can also be a great way to increase the number of orders and provide a more streamlined user experience.

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Have A Strong Brand

This is where a lot of online stores make mistakes. Branding is very important when you are starting an online store. The most essential parts of a strong brand is making sure it is memorable, aligns with the company goals, is usable, and is positioned correctly in the market.

To avoid competitor confusion, make sure to register and trademark your brand’s name (or at the very least something that connects the name as closely as possible) with a working domain, necessary social media handles, and other important information where it could be seen by potential customers online. Visually, having a logo and a color combination that resonates with your target market as well as your product is another crucial step in the branding process.

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Good Selection Of Payment Gateways

Another important factor to be considered is the selection of payment gateways. When you are starting an eCommerce business, you should set up proper payment methods for your customers. You should be able to collect payments via credit cards and utilize this payment method by having a merchant account.

You can enable multiple payment gateways such as Shopify Pay, Google Pay, PayPal, Stripe or Square. Having a wide variety of payment gateways gives customers multiple options for completing the checkout process, making the purchase process and the user experience smoother.

An online store with multiple payment gateway options opens the door to those that have payment preferences. If the checkout process is difficult due to payment issues, it can result in low conversion rates and an increase in abandoned carts.

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