A Complete To-Do Checklist Before Your New Website Launch

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A Complete To-Do Checklist Before Your New Website Launch


Are you planning to take your business to the next level by launching a new website? Congratulations, you’re on the right track! Launching a new website can be an exciting and nerve-wracking experience. Before you hit the “publish” button, it’s important to make sure that you have covered all the key requirements for a successful launch. In this post, we’ll provide you with a complete and crucial checklist of things to consider before launching your new website.

Choose The Right CMS

Launching a website requires careful planning and decision-making. One of the most crucial decisions is choosing the right CMS (Content Management System) for your website. A CMS is a software application that allows you to create, manage, and publish content on your website without having to write code.

Key Factors To Consider


The first factor you should consider is functionality. What features do you need on your website? Which CMS offers those features? You should choose a CMS that provides all the functionalities you need to achieve your website goals.

Ease Of Use

Another important factor is ease of use. You should choose a CMS that is easy to use and manage. The CMS should have a user-friendly interface that allows you to create and manage content easily.


You may want to customize your website’s design and functionality according to your specific requirements. Therefore, you should choose a CMS that offers customization options. It should allow you to add new features, themes, and plugins easily.


Security should be a top priority when choosing a CMS. You should choose a CMS that has a strong security system to protect your website from cyber attacks.

Support & Updates

Lastly, you should choose a CMS that offers good support and regular updates. The CMS should have an active community of developers and users who can help you with any issues you might encounter. It should also receive regular updates to keep up with the latest trends and technologies.

Choosing the right CMS is critical to the success of your website. Consider functionality, ease of use, customizability, security, and support when making your decision. With the right CMS, you can create a professional-looking website that meets your specific requirements and helps you achieve your business goals. If you’re not sure which CMS is right for you, refer to our article ‘Best CMS Platforms To Build Your Website’.

best website design cms platforms

Choosing A Website Theme That Is Light

In today’s digital age, a website is often the first introduction to your brand or business. Therefore, it is important to make a great first impression through a visually appealing and user-friendly website. One aspect that is often overlooked but crucial is your website’s theme. If you opt to choose a pre-built theme for your website, here are a few factors to check on before using it:

Fast Loading Speed

A light website theme is often associated with faster loading speeds and less bloating. This is because the theme has fewer elements like images and animations that can slow down the website. A faster loading website can lead to a better user experience, increased user engagement, and improved search engine rankings.

Clean User Experience

A website theme that is light and minimalist has a clean and uncluttered design that makes it easier for users to navigate the website. This can lead to increased user engagement, reduced bounce rates, and ultimately, more conversions.

Mobile Responsive

With more users browsing the internet on their mobile devices, it is important to ensure that your website is mobile responsive. A light website theme is often easier to optimize for mobile devices, ensuring that your website looks great on any device.

Theme Customization

While a minimalist design is important, it is also essential to have customization options available. Customization and styling options allow you to add unique elements and branding to your website without adding unnecessary weight and lines of code to your website’s theme.

Choosing a website theme that is light has numerous benefits such as faster loading speeds, improved user experience, and mobile responsiveness. By considering the key requirements for a light website theme, you can ensure that your website is visually appealing, easy to navigate, and optimized for all devices. In today’s competitive digital landscape, a great website is essential for success, so it pays to invest time and effort to choose the right website theme.

website launch checklist

Create Your Website’s Sitemap

As you prepare to launch your new website, one essential step in the process is creating a sitemap. A sitemap is a visual representation of the pages and content on your website, which can help search engines crawl and index your site more effectively.

Why Create A Sitemap?

A sitemap serves several important purposes, including:

  • Helps search engines understand the structure of your site and prioritize indexing
  • Makes it easier for users to navigate and find content on your site
  • Improves the overall user experience and accessibility of your site
  • Ensures that all pages and content on your site are accounted for and easily accessible

By creating a sitemap before launching your new website you can improve the visibility, accessibility, and usability of your site for both search engines and users. With the right tools and techniques, creating a sitemap can be a simple and effective step in your website launch process.

Have Added Security Protocols

Ensuring the security of your website is critical for protecting your customers and your reputation. Before diving into specific security measures, it’s important to understand the importance of website security. Cyberattacks can have serious consequences for your business, including data breaches, loss of reputation, and financial losses. By taking proactive steps to secure your website, you can protect your customers and your business.

What Are Some Security Measures You Can Take Before Launching?

Adding An SSL Certificate

SSL certificates are a fundamental security feature for any website that collects sensitive information from its users. An SSL certificate encrypts data in transit, preventing attackers from intercepting and stealing sensitive information.

Strong Passwords

One of the easiest ways that attackers can gain access to your website is through weak passwords. By enforcing strong password policies, including minimum length, complexity requirements, and password expiration, you can significantly reduce the risk of unauthorized access.

Apply Regular Updates & Backups

Keeping your website software up-to-date is critical for ensuring that known security vulnerabilities are patched. Additionally, regular backups of your website’s data can help you quickly recover from any security incidents or data loss.

Security should be a top priority for any business launching a new website. By implementing SSL certificates, strong password policies, regular updates, backups, and security audits, you can significantly reduce the risk of cyberattacks and protect your business and customers. Don’t forget to regularly review and update your security measures as new threats emerge.

website google analytics

Set-Up All Website Tracking & Analytics

As you prepare to launch your new website, it’s essential to set up website tracking and analytics. By doing so, you’ll be able to measure your website’s success, track user behavior, and gather insights that will help you optimize your website for better performance.

There are several analytics tools available, the most popular and widely used is Google Analytics, as it provides valuable insights into various metrics such as traffic sources, visitor behavior, and user engagement. By monitoring these metrics, you can identify areas that need improvement and make data-driven decisions to optimize your website for better user experience and increased conversions.

With the right tools and metrics in place, you’ll be able to make concrete, measurable progress in improving your online presence. By using analytics tools and keeping a close eye on important metrics such as page views, user engagement, and conversion rates, you can gain a detailed understanding of how users are interacting with your website and identify areas for improvement.

Set-Up All Custom Error Pages

Creating custom error pages is a crucial step in launching your new website. Without proper error pages, your visitors will encounter generic error messages that provide them with no information about what went wrong. This can lead to frustration, confusion, and eventually, lack of trust in your website.

Custom error pages provide a visitor-friendly interface that informs users about the error and guides them back to the rest of your website. Moreover, they can act as a branding opportunity by reflecting the tone and personality of your business. The most common error pages to create are 404 (page not found) and 500 (internal server error) pages. However, it’s also important to consider creating custom error pages for other types of errors that may occur on your website, such as 403 (forbidden), 401 (unauthorized), and 503 (service unavailable) pages.

Error Pages Best Practices

  • Provide a clear and concise error message that explains what went wrong and offers a solution.
  • Include a search bar that allows users to easily find what they’re looking for on your website.
  • Use a consistent design that matches your website’s branding and style.
  • Include a link or button that takes users back to the homepage or a relevant page on your website.

By following these best practices you can create error pages that are both informative and engaging. Don’t forget to test your error pages before launching your website, ensure they’re working as expected, and make any necessary tweaks.

website mobile responsive

Test Mobile Responsiveness & Experience

The majority of your potential customers are accessing your website on their mobile devices, so ensuring that your website is optimized for mobile is essential. Before launching your new website, it’s crucial to test its mobile responsiveness and experience to ensure that it meets the needs of your mobile users. To confirm that your website is compatible with a wide range of mobile devices, it’s important to test it on multiple devices. This will help you identify any issues with the layout, design, or functionality of your site on different screen sizes and operating systems.

What To Check For:

Page Speed

An important factor to consider is how quickly your website loads on mobile devices. Slow page speeds can lead to high bounce rates, frustrated users, and low rankings on search engines. There are many online tools that you can use to test your website’s page speed and identify any areas for improvement.

Strong Passwords

One of the easiest ways that attackers can gain access to your website is through weak passwords. By enforcing strong password policies, including minimum length, complexity requirements, and password expiration, you can significantly reduce the risk of unauthorized access.

Mobile Design

A mobile-friendly design is essential for the responsiveness of your website. This includes using responsive layouts and sections, optimizing images and videos for mobile, and ensuring that buttons and links are easy to tap. Test your website’s design on multiple devices to make certain that it’s user-friendly.

Navigation & Functionality

It’s important to test the navigation and functionality of your website on mobile devices. This includes testing links, forms, and other interactive elements to confirm that they work properly. Make sure that your website is easy to navigate and that users can find what they’re looking for quickly and easily.

By following these key steps, you can ensure that your website is optimized for mobile and ready for launch. Don’t neglect the importance of mobile responsiveness and experience – it can make all the difference in the success of your website. Make sure to test your website thoroughly on multiple devices before launching to provide the best user experience possible.

Make Sure Your URL Structure Is Correct

A well-organized URL structure not only helps with search engine optimization but also improves user experience by making it easier for visitors to navigate and find what they’re looking for.

Best Practices For Using The Right URL Structure

  • Implement a clear and logical hierarchy of categories and subcategories
  • Use consistent naming conventions for all URLs
  • Include relevant keywords in URLs without over-optimizing
  • Avoid dynamic URLs with unnecessary parameters
  • Set up 301 redirects for any old or broken URLs

A well-designed URL structure is an important component of any successful website. By implementing a clear and organized hierarchy of categories and subcategories, using consistent naming conventions, including relevant keywords, avoiding dynamic URLs, and setting up 301 redirects, you can surely guarantee that your website’s URL structure is optimized for SEO and user-experience success.

Double-Check For Small Errors

Double-checking your website for small errors before launching it can be a tedious process, but it’s a necessary step that helps understand if your website performs well, is pleasing to the eye, and is easy to navigate. When users encounter errors or mistakes, it affects their experience, and they may be quick to leave your website.

Key Components To Check Before Launching


Make sure that all links, buttons, forms, and features on your website work correctly. Test your website on different devices, browsers, and operating systems to confirm everything runs smoothly.


​​Review all website content for accuracy, spelling, grammar, tone, and consistency. Confirm that all text is readable, and images and videos are optimally placed.


​​Check your website design to confirm it matches your brand identity. Check that all the images are sharp, professional, and relevant to your brand and message.


Check your website for any technical SEO issues that could harm your rankings. Verify that all your website pages have unique titles, meta descriptions, and keywords.

By following these key requirements, you can prevent small mistakes and maintain a quality website. Now, go ahead, double-check your website for small errors and launch it with complete peace of mind!

website robots crawling

Create A Robots.Txt File

Creating a robots.txt file is an important step in launching a new website. By taking the time to create a well-structured and accurate robots.txt file, you can ensure that your website is crawled by search engines as intended, and your private information is kept secure, among other things.

Your robots.txt file should include two main parts: the User-agent and the Disallow sections. The User-agent section tells search engine robots which search engines it applies to, while the Disallow section specifies which pages or files should not be scanned by that search engine.

Creating a robots.txt file, you can control how search engines crawl your site and ensure that sensitive or private information is not indexed.

Apply Effective Meta Titles & Descriptions

Have you ever wondered how some websites manage to grab your attention while others don’t? The answer lies in their meta titles and descriptions. These are the first things that users see when searching for information on search engines like Google. As such, it’s important to have them right before launching your new website to ensure maximum visibility and engagement.

A good meta title should be concise, descriptive, and keyword-rich. It should also be unique to each page and relevant to the content on that page. Meta descriptions serve as an extension of your meta titles. They provide additional information about your content, giving users a reason to click through to your website.

Avoid Common Meta Mistakes

Some common meta mistakes that website owners make include using duplicate meta content, relying too heavily on keyword stuffing, and not considering the user experience. By avoiding these mistakes, you can ensure that your meta titles and descriptions are effective and contribute to the success of your website.

By using best practices and avoiding common mistakes, you can increase your website’s visibility, drive traffic, and ultimately achieve your goals for your website. So take the time to check that your meta titles and descriptions are compelling, unique, and relevant to your content.

Add Your Website To Search Engines

Adding your website to search engines before launching is crucial to improving your website’s visibility online. Search engines like Google, Bing, and Yahoo use complex algorithms to determine which websites to show in their search results. By ensuring that search engines can find your website, you will be able to attract more traffic and potential customers.

Being the major search engine at the moment, Google has its own platform where you can add your website for indexing called Google Search Console. Google Search Console is a free tool that allows you to monitor and maintain your website’s presence in Google search results. Create an account and submit your website’s sitemap to Google Search Console. Before adding your website to the search console make sure that your structured data is relevant to help improve your chances of appearing in rich snippets, which are more visually appealing search results.

website google search

Perform A Post-Launch Site Audit

Congratulations! Your website is live and ready to serve your audience. However, launching a website isn’t a one-time event; it’s a continuous process of improvement and maintenance. Here are a few key elements of a post-launch audit that can help you improve your website’s performance and user experience moving forward:

Site Speed & Performance

A fast website is crucial for a positive user experience, especially in today’s fast-paced digital world. Users expect websites to load quickly and smoothly, and slow site speed can test their patience, causing them to easily lose interest and leave the website. It is imperative to ensure that your website is constantly optimized for fast speed and smooth performance, so that it can attract and retain visitors and improve your SEO ranking.

Content Quality & Relevance

Your website’s content is the face of your brand and serves as the first point of contact for your potential customers. It is important to cater to your target audience by creating informative, engaging, and relevant content that drives meaningful engagement. By implementing a content strategy that aligns with your business goals, you can effectively attract and retain customers while also establishing your authority in your industry. Remember, quality content serves as the foundation for successful online marketing, so invest in it wisely.

Mobile Responsiveness

The importance of continuously checking your website’s mobile experience cannot be overstated. With the exponential growth of mobile browsing in recent years, businesses simply cannot afford to ignore the needs of mobile users. A website that is not optimized for mobile devices will not only result in a poor user experience, but also harm your business’s search engine rankings.

Website Tracking & Analytics

Recurring tracking of your site’s analytics and conversions is crucial. Analytics data provides valuable insights into the behavior of your website visitors, including their demographics, location, and the pages they visit. By constantly monitoring conversions, you can determine the effectiveness of your call-to-action and other important website sections. Regularly analyzing and interpreting your website’s performance metrics and conversion rates can help identify areas for improvement and help your website achieve its goals.

A post-launch audit is a vital step in ensuring the success of your website. By examining its speed, content quality, UX, mobile responsiveness, and analytics, you can identify areas for improvement and take action to enhance your site’s overall performance.


You should now have a clear idea of the important steps to take before launching your new website. By following these steps, you can rest assured that your new website is user-friendly, high-performing, and achieves your business objectives. Don’t forget to regularly update and improve your website to keep it relevant and engaging for your audience.

Ready to launch your new website with confidence? Contact us today to learn how our web design and development services can help your brand stand out and deliver quality results for your business.

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